Sovereign systems · experiences that actIt's--:--:-- at 9.98°N 85.65°W — and I'm deep in MADESELFMy human ↔ agent interface.live
Builds infrastructure for multiversal narrative logic
Fractional creative-technologist · for a few founders at a time
I build sovereign systems where you and your agents move as one — and experiences that act.
Twenty years putting people in the middle of the experience. Co-founded WIREWAX (Disney, BBC, FX), sold it to Vimeo, ran the go-to-market. Now I install the private AI operating system I run on myself — where you and your agents move as one — and lend the lens that won a BAFTA, two Webbys and two Clios, for a few founders who want to own their stack.
I install the private, sovereign AI operating system I run — tuned to your workflow — so working with your agents feels kinetic, not clunky, and hands you back hours every week.
Your own agents + automations, on your stack
A runbook so it's yours, not rented
2–4 weeks, fixed scope
Optional monthly tune-up
Founding cohort · from $9kOptional $1.5k/mo tune-up · one client at a time.
No cold pitch, no hourly meter. The work argues for itself — and below, it's running live on me right now.
So we don't waste each other's time
Who this is for
A fit if you…
Want to own your stack, not rent someone's black box
Treat your time and attention as the real budget
Are building something with soul — and want it to convert
Move when it lines up, not after six committees
Not a fit if you…
Want the cheapest automation gig on Upwork
Need a body to bill by the hour
Are shopping for hype, not outcomes
Want me to run your whole company for you
Live · the system, running on me
This is what I'd install for you
The Operator's OS, live on my own stack right now — git, my agents, what I track. The top row counts the time saved — but the real thing is the flow: the human and the agents, moving as one.
Live feedsyncing…
9.5h
Time saved / wk
37
Distractions deflected
14
Jobs run · 0 errors
·gitpushed 3 commits → madeself/dawn
·openclawgateway healthy · uptime 12d
·delfínreplied to 4 WhatsApp threads, drafted 1
·black unicornweekly link check — 52 ok, 3 dead
·usage4h 12m focused build time today
·gitdelfin-push: vault synced
·delfínsummarised today's mail · 2 bills flagged
·selfmadeselfmade.skin — 6 sessions in the last hour
·openclawBU job run complete · 0 errors
·usageNFC taps logged today: 5
System layers and for-loops. The value is time saved, energy saved — and you'd own every line of it.
Why me
For twenty years I've made one move — take what a person feels in the moment and collapse the gap to what happens next, toward zero. Real-time.
The object kept changing — an interactive trailer for Disney, a BAFTA series for the BBC, a shoppable video for Nike, the go-to-market into Vimeo. The move never did. Now it's a sovereign system where a person and their agents move as one.
Same craft. Now pointed at the flow between you and your agents.
While the future was still loading
Receipts
Fifteen years turning frontier tech into things people feel — and businesses that move. The numbers behind the lens.
$5M+
new product revenue at Vimeo — 2.7× ahead of forecast
creators built on WIREWAX · patented AI video tagging
6×
ROI turnaround at Selfmade · first profitable year in ’23
200+
enterprise sellers trained in AI fluency at Vimeo
15+
years shipping real-time, intelligence-driven systems
1984 → now
How I got here
1984
Born
In the UK. A family of service.
c. 1991
Grandad's radio equipment
I'd force my family to listen to my internal radio shows at holiday gatherings. The first instinct, never lost: make people experience something.
mid-90s
A paper round, a first computer
Earned my way to a Windows 95 PC and started building — early web places for people to gather, gaming-league communities, a ShoutCast station of my own (talked Demon Internet into free servers).
2002–05
Screen Production
A degree built at the seam of television and internet. Day one, the lecturer: “We're not here to do exams — by year three you'll have built your own company.” I found a talent for camera and experience design.
c. 2003
Oak Barrel — first company
Won a contract for a world-first video-dating website. Brought on a technical co-founder; led the experience and the build.
2006–08
London, and a camera
A South Bank studio for brands arriving online — and camera work I loved: Cage Warriors (before it was UFC Europe), Santana at Silverstone, and J&J's Harmonic — flying the world to film first-of-their-kind surgeries.
c. 2008
Meeting Steve Callanan
A click-to-learn prototype on a make-up video. Underneath it was the real idea: an intelligence layer for video.
2010–13
WIREWAX
Funded by Passion Capital out of Seedcamp, Berlin. Hired computer-vision engineers from Leeds. We connected a dumb asset into a two-way experience of curiosity, context and action — Nike's first shoppable video; the BBC's first interactive video; easter eggs hidden in Sherlock and Luther.
2013
New York, from scratch
Moved to chase the largest market. Lived in the 41 Wooster office while we built it out. I failed, learned, failed, learned. I was lonely. I had to build my life from scratch. Found a bar called Shade — and a community.
2017–19
The award years
A Webby for Portugal. The Man. A Webby for Disney's Jungle Book. Two Clios for FX. A BAFTA for the BBC. A studio of ~15 in the US, ~60 worldwide — funding the technology underneath.
2019–20
A Swiss army knife for video
Recognising people across scenes, emotional analysis, AI tooling for Warner → HBO Max, and a Google TV pilot — gesture and knowledge-card interaction, before X-ray was a thing.
2021
Acquired by Vimeo
I brokered the deal, ran the pilot to 70% conversion, then built the go-to-market — trained 200+, brought in Salesforce, connected Walmart, hit every target in nine months, not two. Then I left to be with my Dad through his cancer.
2022–24
selfmade
Stephanie's gen-z wellness brand, pivoting into technology — translating psychodermatology into everyday products that help people use the time and money they already spend to regulate emotion. Experiences in LA on Abbot Kinney.
now
The real-time era
From Costa Rica, using the AI wave to build experiences that convert feeling into action in the moment — madeself, my human↔agent interface; agents that quietly do the job; sovereign systems that hand an operator their week back.
01 / 14
Straight answers
Questions
Who is Dan Garraway?
Dan Garraway is a fractional creative technologist building from Costa Rica for founders worldwide. He co-founded WIREWAX — the interactive-video platform used by Disney, BBC and FX — sold it to Vimeo in 2021, and ran the go-to-market. His work has won a BAFTA, two Webbys and two Clios.
How do you work with founders?
Three fixed-scope ways: a 90-minute Signal Call ($750); the Operator's OS install (from $9k) — a private AI operating system on your own stack; and The Lens (from $7k/mo) — a few days a month of embedded product, experience and GTM judgment.
What is the Operator's OS?
The private AI operating system Dan runs on himself — your own agents and automations, on your stack, with a runbook so you own it rather than rent it. Tuned so working with your agents feels intuitive and kinetic, not clunky — with the hours saved as the byproduct.
Who is this for — and not for?
A fit for founders and creative operators who want to own their stack, treat their time and attention as the real budget, and are building something with soul that needs to convert. Not a fit if you want the cheapest automation gig, need a body to bill by the hour, or are shopping for hype over outcomes.
How do I start working with Dan?
Email dangarraway@gmail.com with what you're making. Start with a Signal Call, or apply for the single founding-client slot on the Operator's OS.
● One founding client · open now
Let's install your Operator's OS
One founding client — the only seat at the founding rate. You get the operating system I run, installed on your stack and tuned so you and your agents move as one. I get the first case study, built with you. A real exchange, not a pilot — and the rate goes with the slot.