Dan Garraway

Every founder has an operating system.

I help founders redesign the way their business thinks, decides and operates using AI.

Build your operating model ↓

WIREWAX → Vimeo · BAFTA · 2 Webbys · 2 Clios

The problem

Right work. Wrong state.

Most productivity systems organize your calendar.

Your operating model organizes your priorities, workload, and decisions so your best energy goes to the work that matters most. The wrong-state work goes to AI. The right work stays with you.

The response

Personal Operating Model

Over four weeks we go from noisy context to a signal sidekick.

Week 1

Build Mirror

  • Connect your tools and data
  • Capture your operating signals
  • Build human context profile

Week 2

Recognize

  • Surface unconscious patterns
  • Connect behaviors to outcomes
  • Define personal operating model

Week 3

Design

  • Design operating protocols
  • Configure AI around your work
  • Build communication and decision loops

Week 4

Operate

  • Establish daily operating rhythm
  • Tune AI through real work
  • Create continuous learning loops
  • Transition self-learning protocol

What you'll leave with

  • Daily deep-work protection
  • AI agents handling routine work
  • Decision briefs
  • Energy-aware scheduling
  • Reduced executive overload
InvestmentFrom $9,000One client at a time.

You'll leave with a personal operating model — the way your business thinks, decides and operates, redesigned with AI, built on your stack and yours to keep.

Build your operating model →

Why Me.

I founded a venture-backed creative AI company, won a BAFTA, two Clios, and two Webbys, and sold the business to Vimeo. After the acquisition, I led go-to-market and managed the demands of hundreds of enterprise customers. All at full speed. Then life happened and I burned out. I realized the problem wasn't a lack of tools, passion, or information. It was trying to do my best work while running on empty. So I built my own operating system — deliberately, this time — and now I build them for other founders.

1984 → now

How I got here

  1. 1984

    Born

    In the UK. A family of service.

  2. c. 1991

    Grandad's radio equipment

    I'd force my family to listen to my internal radio shows at holiday gatherings. The first instinct, never lost: make people experience something.

  3. mid-90s

    A paper round, a first computer

    Earned my way to a Windows 95 PC and started building — early web places for people to gather, gaming-league communities, a ShoutCast station of my own (talked Demon Internet into free servers).

  4. 2002–05

    Screen Production

    A degree built at the seam of television and internet. Day one, the lecturer: “We're not here to do exams — by year three you'll have built your own company.” I found a talent for camera and experience design.

  5. c. 2003

    Oak Barrel — first company

    Won a contract for a world-first video-dating website. Brought on a technical co-founder; led the experience and the build.

  6. 2006–08

    London, and a camera

    A South Bank studio for brands arriving online — and camera work I loved: Cage Warriors (before it was UFC Europe), Santana at Silverstone, and J&J's Harmonic — flying the world to film first-of-their-kind surgeries.

  7. c. 2008

    Meeting Steve Callanan

    A click-to-learn prototype on a make-up video. Underneath it was the real idea: an intelligence layer for video.

  8. 2010–13

    WIREWAX

    Funded by Passion Capital out of Seedcamp, Berlin. Hired computer-vision engineers from Leeds. We connected a dumb asset into a two-way experience of curiosity, context and action — Nike's first shoppable video; the BBC's first interactive video; easter eggs hidden in Sherlock and Luther.

  9. 2013

    New York, from scratch

    Moved to chase the largest market. Lived in the 41 Wooster office while we built it out. I failed, learned, failed, learned. I was lonely. I had to build my life from scratch. Found a bar called Shade — and a community.

  10. 2017–19

    The award years

    A Webby for Portugal. The Man. A Webby for Disney's Jungle Book. Two Clios for FX. A BAFTA for the BBC. A studio of ~15 in the US, ~60 worldwide — funding the technology underneath.

  11. 2019–20

    A Swiss army knife for video

    Recognising people across scenes, emotional analysis, AI tooling for Warner → HBO Max, and a Google TV pilot — gesture and knowledge-card interaction, before X-ray was a thing.

  12. 2021

    Acquired by Vimeo

    I brokered the deal, ran the pilot to 70% conversion, then built the go-to-market — trained 200+, brought in Salesforce, connected Walmart, hit every target in nine months, not the two years projected. Then I left to be with my Dad through his cancer.

  13. 2022–24

    selfmade

    Stephanie's gen-z wellness brand, pivoting into technology — translating psychodermatology into everyday products that help people use the time and money they already spend to regulate emotion. Experiences in LA on Abbot Kinney.

  14. now

    The real-time era

    Using the AI wave to help people evolve past the machine-work — experiences that convert feeling into action in the moment — madeself, my human↔agent interface; agents that quietly do the job; sovereign systems that hand an operator their body and their week back.

AI can do more of the work.

The future belongs to people who know what matters.

The advantage goes to people who know where to direct their attention. What deserves yours?

Build with Dan →

Questions

Who is Dan Garraway?

I co-founded WIREWAX — the interactive-video platform Disney, BBC and FX ran on — and sold it to Vimeo in 2021. BAFTA, two Webbys, two Clios. Now I help founders redesign the way their business thinks, decides and operates using AI — a personal operating model, built on your own stack and yours to keep. One client at a time.

What is a Personal Operating Model?

The way your business thinks, decides and operates, redesigned with AI and built on your own stack — in four weeks, yours to keep. Over those weeks we go from noisy context to a signal sidekick: protected deep-work, AI handling the routine, and a daily decision brief.

How is it different from the AI tools I have?

Most tools are generic and bolted on. This is hyper-customized to how you actually work — your tools, your data, your habits — so AI organizes your priorities instead of adding more tabs. Everyone has the same models now; the difference is the system around them.

Who's it for — and not for?

For conviction-driven founder-owners who make decisions that matter and want to make them well — great at the craft, buried in the ops. Not for committees, cheap-automation shoppers, hype over change, or anyone wanting someone to run their company.

How do I start?

Connect with Dan — the only door. Tell Delfín (my agent) what you're building at the top of the page, or email dangarraway@gmail.com.