Dan Garraway

Human–agent systems · so you can liveIt's at 9.98°N 85.65°W — and I'm deep in MADESELFlive
A responsive layer between perception and purpose

Give, to get. I'll go first.

Delfín?

Twenty years putting people inside the experience — co-founded WIREWAX → Vimeo, with a BAFTA, two Webbys and two Clios.

Built / shipped withDisney·BBC·FX·Nike·Google·Warner·Vimeo

Work with me

Two ways to put me to work — and one to go all in

Human-agent systems and experience intelligence — installed remotely, or lived all the way through in Costa Rica. Fixed-scope, priced on the outcome, never by the hour.

Human-agent systems

The Operator's OS

I install the private, sovereign operating system I run on myself — your own agents on your stack — so the machine-work is handled and you get the hours and the headspace back to actually live.

  • Your own agents + automations, on your stack — sovereign, not rented
  • A runbook so it's yours: what's delegated, what stays you
  • 2–4 weeks, fixed scope — priced on the outcome, never the hour
  • Optional monthly tune-up to keep it kinetic
Founding cohortfrom $9kOptional $1.5k/mo tune-up · one client at a time. Embedded retainer days are a custom ask.
Apply as founding client
Experiences that convert

Experience Intelligence

Twenty years putting people in the middle of the experience — not just watching it. I turn a flat asset into a two-way medium that connects curiosity, context and action — and converts feeling into the next move, in the moment.

  • The interplay of interactive, experiential and business — built to convert, not just win awards
  • The WIREWAX craft (Disney · BBC · FX → Vimeo) pointed at your funnel, now with AI
  • From a flat asset to a screen that's curious back
  • Fixed-scope build or sprint — priced on the experience, never the hour
By applicationfrom $15k / projectScoped to the experience. Want it ongoing? A few days a month of the lens is a custom ask.
Scope an experience
Go all in

Intensive in Costa Rica

The most intensive week of your year — on purpose, in the least intensive place on earth. We map the agentic infrastructure that's uniquely yours and lay it down in the body: jungle, rolling waves, out of the noise. Everything handled; you just name the dates.

  • One week, in person — somatic + behavioural work, not chat
  • We map your agentic infrastructure to how you actually move
  • Everything handled — leading practitioners, your stay, the place
  • Deep presence: jungle, rolling waves, out of the noise

Why Nicoya: you can't lay down a new rhythm in the noise. It's one of the world's five Blue Zones — where a natural rhythm of living and working is the default — set in ~6% of the planet's biodiversity.

By applicationfrom $25k, all inAll-inclusive — practitioners, stay and grounding sorted. Solo or a small exec team · a few a year.
Apply for the intensive

New here? Start with a 90-minute Signal Call — $750, credited in full if we go further.

No cold pitch, no hourly meter. The work argues for itself — and below, it's running live on me right now.

So we don't waste each other's time

Who this is for

A fit if you…

  • Move on feel and want momentum now — not after six committees
  • Are brilliant at the craft and drowning in the ops around it
  • Treat your time, attention and energy as the real budget
  • Would rather build and live than babysit a stack
  • Are up for the deeper work — in the body, not just the chat

Not a fit if you…

  • Want to evaluate the architecture for three months before you move
  • Want the cheapest automation gig on Upwork
  • Need a body to bill by the hour
  • Need every risk removed before you'll start
  • Are shopping for hype, not outcomes

Live · the system, running on me

This is what I'd install for you

The Operator's OS, live on my own stack right now — git, my agents, what I track. The top row counts the time saved — but the real thing is the flow: the human and the agents, moving as one.

Live feedsyncing…
9.5h
Time saved / wk
37
Distractions deflected
14
Jobs run · 0 errors
  • ·gitpushed 3 commits → madeself/dawn
  • ·openclawgateway healthy · uptime 12d
  • ·delfínreplied to 4 WhatsApp threads, drafted 1
  • ·black unicornweekly link check — 52 ok, 3 dead
  • ·usage4h 12m focused build time today
  • ·gitdelfin-push: vault synced
  • ·delfínsummarised today's mail · 2 bills flagged
  • ·selfmadeselfmade.skin — 6 sessions in the last hour
  • ·openclawBU job run complete · 0 errors
  • ·usageNFC taps logged today: 5
System layers and for-loops. The value is time saved, energy saved — and you'd own every line of it.

Why me

For twenty years I've made one move — take what a person feels in the moment and collapse the gap to what happens next, toward zero. Real-time.

The object kept changing — an interactive trailer for Disney, a BAFTA series for the BBC, a shoppable video for Nike, the go-to-market into Vimeo. The move never did. Now it's a sovereign system where a person and their agents move as one.

I don't try to rewire you. I take how you already move — your pace, your wiring, the way you feel your way to a call — and connect it to better outcomes. The machines get faster every month; keeping up with them was never the point. Evolving past them is — handing them the work that was never yours, so you get back into your body, into the room, into the part only a human can do.

Same craft. Now it hands you your life back. Machines can act — only you can live.

While the future was still loading

Receipts

Twenty years turning frontier tech into things people feel — and businesses that move. The numbers behind the lens.

$5M+
new product revenue at Vimeo — 2.7× ahead of forecast
300K+
seats shipped · Fortune 100 (Google, NBC, Walmart, Starbucks)
30K+
creators built on WIREWAX · patented AI video tagging
6×
ROI turnaround at Selfmade · first profitable year in ’23
200+
enterprise sellers trained in AI fluency at Vimeo
15+
years shipping real-time, intelligence-driven systems

1984 → now

How I got here

  1. 1984

    Born

    In the UK. A family of service.

  2. c. 1991

    Grandad's radio equipment

    I'd force my family to listen to my internal radio shows at holiday gatherings. The first instinct, never lost: make people experience something.

  3. mid-90s

    A paper round, a first computer

    Earned my way to a Windows 95 PC and started building — early web places for people to gather, gaming-league communities, a ShoutCast station of my own (talked Demon Internet into free servers).

  4. 2002–05

    Screen Production

    A degree built at the seam of television and internet. Day one, the lecturer: “We're not here to do exams — by year three you'll have built your own company.” I found a talent for camera and experience design.

  5. c. 2003

    Oak Barrel — first company

    Won a contract for a world-first video-dating website. Brought on a technical co-founder; led the experience and the build.

  6. 2006–08

    London, and a camera

    A South Bank studio for brands arriving online — and camera work I loved: Cage Warriors (before it was UFC Europe), Santana at Silverstone, and J&J's Harmonic — flying the world to film first-of-their-kind surgeries.

  7. c. 2008

    Meeting Steve Callanan

    A click-to-learn prototype on a make-up video. Underneath it was the real idea: an intelligence layer for video.

  8. 2010–13

    WIREWAX

    Funded by Passion Capital out of Seedcamp, Berlin. Hired computer-vision engineers from Leeds. We connected a dumb asset into a two-way experience of curiosity, context and action — Nike's first shoppable video; the BBC's first interactive video; easter eggs hidden in Sherlock and Luther.

  9. 2013

    New York, from scratch

    Moved to chase the largest market. Lived in the 41 Wooster office while we built it out. I failed, learned, failed, learned. I was lonely. I had to build my life from scratch. Found a bar called Shade — and a community.

  10. 2017–19

    The award years

    A Webby for Portugal. The Man. A Webby for Disney's Jungle Book. Two Clios for FX. A BAFTA for the BBC. A studio of ~15 in the US, ~60 worldwide — funding the technology underneath.

  11. 2019–20

    A Swiss army knife for video

    Recognising people across scenes, emotional analysis, AI tooling for Warner → HBO Max, and a Google TV pilot — gesture and knowledge-card interaction, before X-ray was a thing.

  12. 2021

    Acquired by Vimeo

    I brokered the deal, ran the pilot to 70% conversion, then built the go-to-market — trained 200+, brought in Salesforce, connected Walmart, hit every target in nine months, not two. Then I left to be with my Dad through his cancer.

  13. 2022–24

    selfmade

    Stephanie's gen-z wellness brand, pivoting into technology — translating psychodermatology into everyday products that help people use the time and money they already spend to regulate emotion. Experiences in LA on Abbot Kinney.

  14. now

    The real-time era

    Using the AI wave to help people evolve past the machine-work — experiences that convert feeling into action in the moment — madeself, my human↔agent interface; agents that quietly do the job; sovereign systems that hand an operator their body and their week back.

Straight answers

Questions

Who is Dan Garraway?

Dan Garraway is a fractional creative technologist working remotely on a UTC−6 day with founders worldwide. He co-founded WIREWAX — the interactive-video platform used by Disney, BBC and FX — sold it to Vimeo in 2021, and ran the go-to-market. His work has won a BAFTA, two Webbys and two Clios.

How do you work with founders?

Start with a 90-minute Signal Call ($750), credited if we go further. Then pick a depth: the Operator's OS (from $9k) — your private human-agent operating system on your own stack; Experience Intelligence (from $15k/project) — the interactive-experience craft that converts; or the Costa Rica Intensive (from $25k) — a week in person to map and embody your agentic system.

What is the Operator's OS?

The private AI operating system Dan runs on himself — your own agents and automations, on your stack, with a runbook so you own it rather than rent it. Tuned so working with your agents feels intuitive and kinetic, not clunky — with the hours saved as the byproduct.

Who is this for — and not for?

A fit for fast, feeling-led founders who are brilliant at the craft and drowning in the ops around it — who treat their time, attention and energy as the real budget, want momentum now, and are up for the deeper work (in the body, not just the chat). Not a fit if you want to evaluate the architecture for months before you move, need a body to bill by the hour, need every risk removed before you'll start, or are shopping for hype over outcomes.

How do I start working with Dan?

Just start typing at the top of the page — drop a link, paste a screenshot, or say what you're making, and Delfín (Dan's agent) reads it and starts us off. Prefer email? dangarraway@gmail.com. Either way you can book a 90-minute Signal Call, or apply for the single founding-client slot on the Operator's OS.

● Founding intake · 1–31 July

Let's install your Operator's OS

One founding client — the only seat at the founding rate. You get the operating system I run, installed on your stack and tuned so you and your agents move as one. I get the first case study, built with you. A real exchange, not a pilot — and the rate goes with the slot. One founding client, chosen from this intake window — so we both stay focused.

→ Start above — tell me what you're making

If it lines up, it lines up.

Connected work · the rest of the system

Where else I'm building

This site is one node. The studio, the products and the work board are live — and so am I, in public.

madeselfHuman ↔ agent interface.selfmadeTools for connecting with self.black unicornInside track for changemakers.
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